What feeds you? What gives you pleasure, and the type of pleasure that keeps you coming back for more, defines so much of who you are and, if you are a business owner, the type of brand you build.
How to Recognize Your “Type”:
Putting in the hours and putting out the effort does bring results. There is something more to real success, though. It is getting pleasure – the right kind of pleasure – from what you do.
In my work, I have found three distinct “types” rewards that keep people inspired and motivated. Which one is most likely to gets you inspired to take action?
Here is a brief description of each, with some examples that help distinguish them.
As I define it, Joy is that special form of happiness that is hard to pin down. It is a light and cheerful and yet full-bodied sense of something. It is happiness about an idea or a concept and is often hard to describe.
The French term, joie de vivre, means joy of life or in being alive. It is a bubbling over about something. Joy is that great feeling of happiness that comes over us, making us feel present and energized.
I like to use the example of someone who gets joy out of going to the gym because they know it is good for them, it makes them feel and look good, it is the act of honoring themselves and their bodies, it wakes up the fuel burning system in the body, and starts (or ends) their day off right.
It’s happiness with lots of causes, a combination of reasons, and the big idea behind them all that is Joy.
This form of pleasure is about “doing.” It comes through being aware of enjoyment both while and because your are doing something.
Pleasure from driving a fast car, working really hard at something or being on stage performing for an audience is the Thrill type of pleasure. The knowledge of the experience, accompanied by physical sensations of that experience make up the Thrill.
Staying with our gym analogy, people who love the feel of “the burn” – lifting weights, in spinning class, or cycling up a long hill – are the thrill type of pleasure seekers. It is the physical sensation, rather than the idea that draws them back.
This is a little tricky to describe. Delight involves both input and output. It is the sense of pleasure that comes from something and because of something. It involves some kind of gratification or sense of satisfaction. It is the result, rather than the idea or the doing that brings this type of pleasure.
Back to the gym: Delight is when you can fit into your jeans again because of the gym! Or feeling better because you worked off that energy on the treadmill or melted away the day on the yoga mat. Delight involves a specific effect or result.
In thinking about some examples in brand terms, we need to focus on what the brand does for people. Here are some car examples based on the brand slogans:
For joy brands,Volvo focuses on the celebrating a sense of connection to safety – Volvo for Life
and Toyota on connecting to your aspirations – Let’s Go Places, or their previous slogan, Moving Forward
It’s not too hard to come up with a Thrill brand – all about the experience of the product or service:
BMW focuses on the experience of driving the car – The Ultimate Driving Machine and Sheer Driving Pleasure
Now, for the Delight brands, I think about brands with an outcome, like Lexus, with The Pursuit of Perfection and Hyundai with Drive Your Way.
Your response to these types of slogans will tell you something about yourself. What is your pleasure type – Joy, Delight, or Thrill?
Discover how your Genie reveals your pleasure type. You can read more about this soon in “Your Success Genie“ – the book is on its way!
Or, if you want to find out more now, call me on 805-910-0754
Author: Sue Hines