Language is an organ of perception
Our brains are wired to believe rather than disbelieve. This fact influences our lives every single day.
It is not the work of the con artist or magician I am talking about, although they certainly exploit this tendency.
The human brain automatically accepts incoming information as true. The brain later runs the information through its programs and we then decide whether to hold on to the truths our senses provided.
You are startled on seeing a shadow outside your window and your heart skips a beat.Then you realize it was just a branch or cat and not a threatening intruder.
While out walking one morning, I suddenly found myself right on the other side of the road. I realized I had jumped there but it took me a few seconds to process this and realize that I had seen a snake.
I had jumped 6 feet across the road before I was even conscious of what my brain had perceived and interpreted as a threat!
The entire movie industry is based on the physiology of our brain to believe first, so are all the mass media.Just think about how hard it is to squash a rumor!
Rejecting is a second phase of thinking. We accept first, process, and then decide if we are going to reject something.
Generally,our brains can only ‘think about’ a thing after we have attributed meaning to what we perceived or sensed.
Simple, easy language is easy to accept. If it is simple and easy enough, it will even be processed and accepted by our brain before we even know our brains have done it – just like my brain did with the snake.
Our conscious brains have to expend energy to interpret more complex information and we need to be quite motivated to do the task of processing complicated messages.
When a message is logical, clear and simple, it is easy to accept it. Easier in fact than not taking the statement at face value.
Next time you want to get a message across, take the time to simplify it.
Simple messages are easier to understand.
We are wired to believe and simple is more readily believed.
Consciousness is not necessary for learning.
Run all your important messages, advertising, and marketing materials through these 3 filters:
- Is the language direct and simple?
- Is is clear?
- Will it be recognized by the people/person I am talking to?
What is your message? What do you do for a living?
Let’s make your communications simple. Call me on 805-910-0754 or email me