You Are Wired for Simple

Wired for simpleLanguage is an organ of perception 

Our brains are wired to believe rather than disbelieve. This fact influences our lives every single day.

It is not the work of the con artist or magician I am talking about, although they certainly exploit this tendency.

The human brain automatically accepts incoming information as true. The brain later runs the information through its programs and we then decide whether to hold on to the truths our senses provided.

You are startled on seeing a shadow outside your window and your heart skips a beat.Then you realize it was just a branch or cat and not a threatening intruder.

While out walking one morning, I suddenly found myself right on the other side of the road. I realized I had jumped there but it took me a few seconds to process this and realize that I had seen a snake.

I had jumped 6 feet across the road before I was even conscious of what my brain had perceived and interpreted as a threat!

The entire movie industry is based on the physiology of our brain to believe first, so are all the mass media.Just think about how hard it is to squash a rumor!

Rejecting is a second phase of thinking. We accept first, process, and then decide if we are going to reject something.

Generally,our brains can only ‘think about’ a thing after we have attributed meaning to what we perceived or sensed.

Simple, easy language is easy to accept. If it is simple and easy enough, it will even be processed and accepted by our brain before we even know our brains have done it – just like my brain did with the snake.

Our conscious brains have to expend energy to interpret more complex information and we need to be quite motivated to do the task of processing complicated messages.

When a message is logical, clear and simple, it is easy to accept it. Easier in fact than not taking the statement at face value.

Next time you want to get a message across, take the time to simplify it.

Simple messages are easier to understand.

We are wired to believe and simple is more readily believed.

Consciousness is not necessary for learning.

Run all your important messages, advertising, and marketing materials through these 3 filters:

  • Is the language direct and simple?
  • Is is clear?
  • Will it be recognized by the people/person I am talking to?¬†

What is your message? What do you do for a living?

Let’s make your communications simple. Call me on 805-910-0754 or email me

  1. I love your perceptive on this. We have developed the knack of making things much more complicated then they need to be. That is especially true in language written or verbal. I love your filters. I do try to think about how to simplify what it is I’m trying to convey and cut where I think It’s off track or just fill for no reason.

  2. Debra YearwoodDebra Yearwood05-31-2014

    Keeping things simple is actually much harder than it seems, but you are so right, it makes such a tremendous difference in how your message is received.

  3. MeredithMeredith05-29-2014

    This reminds me of the book “Blink” which was fascinating. I love how simple you even make your own message at the conclusion. This is something I need to think about when I write my DIY tutorials.

  4. suesue05-29-2014

    Comments are now working! Please let me know your thoughts on this.

  5. I never really thought about how we process information and how we come to a conclusion. I do like your questions as a way to help accurately determine the intent of the processed information/ads and such.

  6. Laurie S HurleyLaurie S Hurley05-29-2014

    Well, you know what I do for a living! And my mantra is “social media made simple” sometimes a challenge, but it always benefits my clients in the end. Keep it simple ________ is true and effective. It is easier to write and speak in simple language, than to try to come up with something complicated and flowery.

  7. Paul GrahamPaul Graham05-29-2014

    We certainly need to present the message according to the audience and the medium . If the intent is to sell something, be it a product or an idea, simplicity is important. If we wish to stimulate debate or consideration it is sometimes more difficult to strike the balance. Your post does a good job of first presenting the premise in simple terms, adding food for thought, then wrapping up with the questions.

  8. jacquiegumjacquiegum05-28-2014

    I think that this is completely true! And especially true for a writer like me, who struggles to keep complex, simple. As to truth, I am constantly amazed at folks who jump as the first thing they hear, accepting there is no other point of view. But I believe that truth, as we believe truth to be, is strengthened from a dialog among alternative points of view

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