Light Up Your Brand

Make Them Crave It3 Proven Ways to Make More Money from Your Brand

Light up your brand with pizzazz and appeal. Give it power and pull

Make them Crave it!

Do you want a formula to make your brand (your business, and you) more powerful and profitable? Are you ready to…?

  • Get more customers
  • Drive more loyalty from your customers
  • Increase sales
  • Make more money.

After watching and guiding brands of all sizes for 30+ years, I have seen what works. Now you can make it work for you too!

Your brand is your strategy  and it defines:

  • Who you attract as customers
  • How much you can charge
  • How likely your customers are to come back for more or
  • To see what else you have that they might want

Working with top global brands to small businesses for 35 years, taught me  if you do a good job to build your brand, it makes an enormous difference to how well a business does.

Poor branding can wipe out even the best products.

Imagine Apple sold the iPhone brand and manufacturing to J.C.Penney, who renamed it “YourPocketPal” and offered it at $15.
Would it still have such high demand? Would there be the same satisfaction and pride in ownership?
An extreme example, but branding makes an extreme difference!

It is worth the effort to understand how to brand and position what you offer.

Brands have become much more influential in purchase over the past decade. Making a decision to buy on brand alone has grown to 59%, while deciding to buy on price alone has declined7%, according to the 2012, the BrandZ study from Millward Brown.

If branding is such an important part of marketing, why do so many people do such a poor job at it? I think the answer is that it is such a hard thing to define; it is extremely hard to communicate. Explaining what a “brand” is takes real effort on the part of both person explaining and the person who is trying to find out.

Open signSure, there are many simple definitions. These definitions treat a brand, not as marketing, but as a sign. Like an “Open” sign that gives straightforward information that the place is open for business:

  • Dictionary.com: “A type of product manufactured by a company under a particular name.”

Simple definitions can also treat a brand as a symbol. Like the Peace symbol, the brand stands for something and evokes thoughts, feelings, opinions, and/or impressions.Peace

  • Marty Neumeier, in ZAG: “A customer’s gut feeling about a product, service, or company.”
  • Jeff Bezos: “A brand for a company is like a reputation for a person.”

Many experts have a very hard time stopping at a simple definition, because branding is about marketing:

  • Al Ries and Jack Trout’s seminal branding book tried hard to get business owners to understand what it is all about in the book:
    Positioning: The Battle For Your Mind, sub-sub titled: How to be seen and heard in the overcrowded marketplace so prospective readers will understand they need the book.

Without a strong brand, your marketing will be hit and miss – or even an expensive black hole.

From my small business owner Brand Clinics, I know it is hard to implement what the branding gurus struggle to articulate! 

Big successful brands use a formula and they hire marketing consultants and advertising agencies to translate it into hugely profitable marketing. I have made it so you don’t have to be a marketing professional to understand how it works, and you don’t have to be a positioning expert to apply it to your brand.

Brand strategy is about target marketing to get more clients and increase customer loyalty. You can use this formula to light up your brand so it is authentic and real to you and unique, meaningful, and relevant to your customers.

When you understand this formula, you will start shifting your business into becoming a brand. If you already have a good brand, this formula will help you protect, nurture, and strengthen it.

I cannot guarantee that your brand will take off if you know this information, but I can guarantee that your brand will become stronger and have more power and pull if you use the information.

Carve out a strong, defined position for your brand that will make you stand out from the crowd, and then, like a pilot or a sailor, use what you learn from the formula and keep adjusting your rudder to stay on course.

You will draw loyal customers for whom your brand is meaningful and relevant. They will seek you out and they will stick to you like glue.

Strengthening your brand will help you effectively…

  • Reach more people
  • Sell more
  • Make more money
  • Stop spending time and money on expensive advertising that fails because your brand doesn’t have the elements it needs to power your business

Make Them Crave It: The Power and Pull of Pizzazz and Appeal

Make Them Crave It

Make Them Crave It is easy-to-use and lays out a simple system to help you focus the message your brand broadcasts – so you know exactly what to say to consistently attract the people you want to work with.

The information and action steps in the Make Them Crave It guidebook will help you

  • Recognize the different types of appeal successful brands use
  • Understand how and why they work – and pull
  • Discover the appeal that will light up your brand with pizzazz
  • Manage your brand better so you make more money

So, if your brand is doing no more than identifying you, if your marketing is not working hard to draw the right people to you, Make Them Crave It could change all that. 

Set yourself apart from your competitors – Make the alternatives irrelevant!

The Make Them Crave It Formula is yours for only $47




BONUS:  Limited Time Only: The Entrepreneur’s Guide To Success, and Why Should They Choose You?

And Light Up Your Brand Comes with a 30-Day
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