Category Archive for: ‘Brand Positioning’

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Read to find out more You have to make so many decisions every day, if you didn’t have some of them on automatic, you’d go crazy. Do you ever feel, though, that you are doing what you do just because it is your normal thing? Soon after my daughter, Jess, was born I discovered the work of Maria Montessori. Before …

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Got The Energy For This?

Energy from Motivation

Your success depends on it! It’s inside and outside. It’s real and sometimes visible. Its organic and inorganic and who knows what else! There is energy all around us vibrating at levels we don’t really perceive, let alone know or understand. It has a life of its own, like your heart pumping blood and your digestion doing what it does. …

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Brand Comes Before Price

magnetic and desirable branding

Make your Brand Irresistible Pay attention to your brand and you will increase the volume of sales you do. It’s a proven fact that far more people base their purchase decisions based solely on Brand than only on price. What are the big secrets that make a brand desirable and magnetic? Actually, there are no secrets. It is more like …

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Leave Your Passions At Home

whats your passion

Why would I say that? There’s a slogan on my business cards that says: Passion & Purpose Find what you love Love what you do    But, here I turn an accepted idea on its head! I have been thinking about this a lot lately. It all started quite innocently at a recent networking meeting. Instead of the usual introductions, …

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9 Ways To Cultivate Optimism


And put your life on steroids    Are you an optimist? If you believe your happiness comes from inside you and that there is some more-or-less stable and predictable order to life, you are probably an optimist. If you believe you have relatively little or no control over events and that they occur without any predictable order or pattern, you …

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Motivation Secrets

book with motivation secrets

From a long lost book If you know me, you know I suffer from bibliophilia, the love of books. I have thousands and thousands of them and an exploding Kindle. But there was one book that made me come to dread going to the library. I used to use the library as my “tasting room.” Whenever I particularly enjoyed a …

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Which Comes First, Passion or Purpose?

passion and purpose

Dialing in to what matters Passion and Purpose are recursive – the pursuit of either leads to the other and each is dependent on the other for its existence. The question posed to me was which comes first. Passion usually seems to be the hook, but it is the realization of purpose that everything engage in you so you are …

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Stake Your Claim

claim it

Stand for something! Your life story contains important clues about the kind of legacy you are going to leave. If you study the signs by examining your life, you can shape that contribution. In my program called Position Yourself for Success, my clients review specific periods in their lives, uncovering significant events and insights. They track the cycles that repeat …

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How We See You


How to be different in a sea of sameness? There are many parts to the process of designing a believable, relevant, and highly distinctive impression or mind-space to occupy. Here I focus on the OUTCOME, not the process of positioning. It is possible to land at a differentiated positioning, eventually… over time – if you have it. The alternative is …

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You Paid What?


Breaking the mold: Imagine your teenage son came home wearing the very latest fashion item in hip-hop fashion – from Kanye West’s new line of “luxurious” clothing. How proud he is wearing it! Hans Christian Andersen is smiling down at you and you realize your mouth is open. Your smiling young Emperor is standing in front of you in what …

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