Category Archive for: ‘Brand Positioning’

I Choose You

I choose you

Do you ever get frustrated because others seem to have a handle on how to move themselves forward while you grapple with choosing what to focus on next to create meaningful momentum in your life or business? Why is that? Some people go after what they want and usually get it. Others hang back and wait, somehow hoping it will …

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Marketing to Wants – Selling to Needs

want or need

When your teenage kid “needs” those $200 jeans… is it true? There’s a world of difference between wanting and needing. In this commercial-riddled world of ours, knowing the distinction helps you be a better business person and a more savvy consumer – and perhaps a better parent(?). I said there is a world of difference, so what is the difference …

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Mission or Purpose

Mission or purpose statement

So you have a mission statement. Great! That tells YOU what You want to do; your ambitions. By all means share it with your clients and prospects, but it is not why THEY buy from you. They don’t buy from you because you want to “be the leader in customer satisfaction” or “be the most innovative company.”  People buy your …

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Are You Inside Out?

brand positioining notes

I recently found some old notes I had written (probably some time in the last century) and came across a batch of numbered “points” that made me realize how important it is that we look at things from the inside out. Are you living from the inside out? I am not entirely sure where the notes I had written come …

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Your Genie-us Brand

Genie-us Brands

To show you the connection between your Genie and your brand, I took the top few Most Valuable Brands (Forbes, November 2013) and looked at what we know about the people behind them. Seeing these gigantic mega brands in the context of what their leaders said, or what was said of them, is a powerful reminder of the fact that …

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What Does your Brand Mean?

brand have meanings

A Brand is about meaning. For an entrepreneur or small business owner, the most important part of your brand is you. Your brand shines when it is aligned with what you want to give and what you want to be known for – and what that is resonates with people and makes them hungry for what you have. People don’t …

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What’s Your Pleasure Type?

Joy Delight and Thrill

What feeds you? What gives you pleasure, and the type of pleasure that keeps you coming back for more, defines so much of who you are and, if you are a business owner, the type of brand you build. How to Recognize Your “Type”: Putting in the hours and putting out the effort does bring results. There is something more …

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3 Secrets to Increasing Your Value

increase your unique value

And become what matters How do you get to be the best kept secret in town? Not being able to articulate the real value you provide keeps you looking “vanilla” or worse: invisible! This is a noisy world, with hundreds of things competing for our attention at any time. How do people know to choose you or what you offer? …

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Want to Boost Your Pizzazz?

Pizzazz- the magnetic force of your Genie

Isn’t the word, “pizzazz” a delicious sounding and looking word, even if there are not enough Zs in the game for you to be able to use it when playing Words with Friends or Scrabble. The week’s musings are on being in touch with this facet of you that is ultimately responsible for your success. Flick that switch!                     Pizzazz …

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You Are Wired for Simple

Wired for simple

Language is an organ of perception  Our brains are wired to believe rather than disbelieve. This fact influences our lives every single day. It is not the work of the con artist or magician I am talking about, although they certainly exploit this tendency. The human brain automatically accepts incoming information as true. The brain later runs the information through …

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